The initiative, called Direct 2 You, includes the transfer of content such as contacts, pictures, videos and apps from your old device to the new one. The service is available for free to all customers upgrading their handsets, and is aimed at alleviating any issues encountered when switching from another platform.
Here’s how the program works, as detailed by Sprint:
- Qualified customers receive an offer via text or email to upgrade their phone.
- Customers call the Sprint phone number in the text or email to take advantage of the offer and schedule an appointment for this free service.
- A Direct 2 You Expert arrives when and where the customer requests, sets up and activates the new phone, transferring all contacts and data from the old phone, then personalizes the new device to the customer’s specifications.
- Customers can choose to turn in their old phones for recycling or reuse.
Direct 2 You is now live in Kansas City, and will launch in Chicago and Miami by April 20. Sprint is planning to reach 10 cities by end of August, and a further 30 cities by the end of September. The carrier has stated its intent to rollout the service nationwide by the end of the year.