Sony’s latest high-end phone, announced for the Japanese market, is a bizarre non-upgrade that does no favors for the company or its customers.
Let’s talk about the Sony Xperia Z4. The Japanese electronics giant announced the latest in its line of premium Z-series smartphones recently for its home market. And it’s fair to say the popular reaction to the device has fallen somewhere between bewilderment and outright derision. Consumers and critics alike seem confused as to why this phone exists, questioning the priorities Sony’s taken with what appears to be its early-2015 flagship.
With questionable hardware priorities and no word of any global launch, it’s a bizarre turn for Sony, coming as the company looks to restructure and streamline its smartphone offerings and focus primarily on the high end of the market. The Xperia Z4 can boast only a couple of meaningful improvements over its six-month-old predecessor, and in one or two important areas it may actually be a regression from the Z3.