Lumia Knockout on Wheels – Microsoft India's new initiative to showcase budget Lumia phones

As Microsoft India announced the launch of Lumia 430, the most affordable budget Lumia device as yet, it also leveraged the opportunity to announce the company’s first ever outreach campaign in smaller cities and towns of India for Lumia devices.

The Lumia Knockout on Wheels has been conceptualized to demonstrate the uncompromised and unparalleled smartphone experience on the Lumia 430. The drive flags off from New Delhi, and will cover over 20 cities across the country taking the Windows Phone experience to tier 2, tier 3, and tier 4 towns in the country for the first time.