Highs and Lows Part II: Microsoft's smartphone strategy, seeds of success – ACQUIRE

In “Highs and Lows Part I: Are Low-End Windows Phones Hurting Microsoft’s Smartphone Brand?” we discussed Microsoft’s strategy to increase its market share by targeting “the next billion” by disseminating low-end, low-cost devices into the mobile space.

In this and the two following pieces, we will look at that strategy and more within the context of Microsoft’s larger strategy to acquire, engage and enlist consumers.