Apple’s scored another exclusive for its Beats 1 radio station, with MTV today announcing plans to unveil its 2015 Video Music Award (VMA) nominees exclusively on Beats 1. MTV will reveal the list of nominees on Tuesday, July 21 at 10:00 a.m. Eastern Time on the Beats 1 “Charts” show hosted by Brooke Reece and Travis Mills.
— Beats 1 (@Beats1) July 20, 2015
Since its June 30 launch, the Beats 1 radio station has seen several world first song releases and exclusive interviews, being the first platform to play Pharrell’s Freedom and air an interview with Eminem before his Phenomenal music video debuted on Apple Music.
Apple is aiming to lure customers to Apple Music and its Beats 1 radio station by offering content that is unavailable on other music services. In addition to premiering world first songs on Beats 1, Apple Music is the only service that offers Dr. Dre’s album The Chronic and Taylor Swift’s 1989.