Future plc is celebrating the launch of a new collaborative series combining the expertise of its gaming division and its factual production company Barcroft Studios.
‘Totally Game’ is a brand new and unique gaming show that not only features some of the world’s best gamers but reveals the amazing true stories from the gaming community in episodes of around 3 to 6 minutes in length.
The documentary brings a new content offering to Future’s audiences with episodes from the show featuring across Future’s substantial portfolio of gaming websites and social media communities including GamesRadar, PC Gamer, TechRadar websites and Official Playstation Magazine and Official Xbox Magazine Facebook pages. pcgamer.com and gamesradar.com reach over 50 million monthly users, globally.
Extending the reach of Future’s gaming brands, the series will also be available on Barcroft Studios’ YouTube channel Truly, which has 8.11 million subscribers and social channels, with upwards of 70m followers.
The acquisition of Barcroft Studios in November 2019 brought together Future’s global portfolio of brands with Barcroft Studios’ experience in creating and distributing amazing video content, opening up the opportunity to create world-class video across Future’s verticals and amplify Future’s presence on YouTube and social media platforms.
Chief Operating Officer Claire MacLellan said: “Future is a platform with pioneering media at its heart. The driving force behind our acquisition of Barcroft Studios was the opportunity to meld our multi-platform brands and expertise in SEO and technology with Barcroft Studios’ expertise, exceptional video content and large social audiences. Totally Game is an example of how that strategy plays out, and with the recent acquisition of fantastic brands from TI Media, we’re certain there will be more opportunities for us to deliver inspiring new content to new audiences in a way that dovetails with our existing – and new – technology platforms.”
Alex Morris, Chief Creative Officer of Barcroft Studios said: “We’re so excited to be launching our first collaborative video series with our Future colleagues, leveraging the fantastic gaming heritage with our mass social reach and young audience to bring something new and fresh to the market”.
Daniel Dawkins, Content Director, Games and Film at Future plc said: “Totally Game brings something completely fresh to our gaming sites and social channels. With its high production values, social-first approach and focus on real gamers’ lives, Totally Game is the perfect complement to our editorial mix of news, reviews, previews and guides. I’m excited to see how Totally Game can work with our industry partners to bring community and human stories to life, plus the opportunities it presents for events such as the Golden Joystick Awards.”
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